STUDENTS’ DRIVE FACTORS OF INTEREST TO CHOOSE DARMA AGUNG UNIVERSITY AND SEGMENTATION.

  • Runggu Besmandala Napitupulu Universitas Darma Agung
  • Laminar Hutabarat Universitas Darma Agung
  • Sarman Sinaga Universitas Darma Agung

Abstract

The study aims to find out the main factors that encourage students to choose to study at the University of Darmaa Agung (UDA); To find out the target market for the UDA. Urgency of research is: Additional information for UDA’s management in institutional development; References to similar research in the future; Increased research performance of UDA lecturers. Research respondents were 202 new UDA students. The analysis technique used is Cluster Analysis and Exploratory Factor Analysis. Research findings were: The optimal target market profile is served by UDA, namely: Birthplace outside Medan in North Sumatra province; Origin of a high school outside Medan in North Sumatra; The number of family members is above 5 people; Parents work as farmers; Addressing Parents outside Medan in North Sumatra; Hobbies Sports, especially football. The main factors that encourage students to choose UDA include the popularity of the university, increased skills / expertise, student affairs, and university governance

Published
Dec 2, 2018
How to Cite
NAPITUPULU, Runggu Besmandala; HUTABARAT, Laminar; SINAGA, Sarman. STUDENTS’ DRIVE FACTORS OF INTEREST TO CHOOSE DARMA AGUNG UNIVERSITY AND SEGMENTATION.. Jurnal Darma Agung, [S.l.], v. 26, n. 3, p. 700 -711, dec. 2018. ISSN 2654-3915. Available at: <https://jurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/81>. Date accessed: 05 mar. 2024. doi: http://dx.doi.org/10.46930/ojsuda.v26i3.81.

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