FINANCIAL LITERACY AND SAVINGS BEHAVIOR FEMALE ENTREPRENEURS IN KIARACONDONG MARKET, BANDUNG CITY
Abstract
The researcher wants to know if financial literacy can influence saving behavior in Pasar Kiaracondong, Bandung City, by using lifestyle as a moderating variable. The quantitative method was used by the researcher. The data used are of the primary variety. The study's population consisted of 115 female business actors who ran a kiosk in Bandung's Pasar Kiaracondong. Using 53 respondents from the target population in a number of samples. The distribution of online and offline questionnaires was used to collect data using a simple random sampling technique. Path analysis was used in conjunction with the WarpPls 7.0 software. As a result of the test results, financial literacy variables have a positive effect on lifestyle, lifestyle has a positive effect on saving behavior, financial literacy has a positive effect on saving behavior, and lifestyle has the ability to mediate the relationship between financial literacy and saving behavior.
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