PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA MIO PADA PT. ALFA SCORPII BILAL MEDAN
Abstract
Hasil Uji t untuk variabel Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), variabel Promosi (X2) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) dan variabel Desain Produk (X3) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Hasil Uji F secara keseluruhan variabel Kualitas Produk (X1), Promosi (X2) dan Desain Produk (X3) terhadap variabel Keputusan Pembelian motor Yamaha Mio (Y) berpengaruh signifikan. Hasil Uji Koefisien Determinasi diperoleh Adjusted R Square = 0.835 atau 83,5% dipengaruh dari keseluruhan variabel penelitian.
Published
Apr 11, 2022
How to Cite
SIREGAR, Pandapotan Na Uli Sun; SINAGA, Dearma Sariani; SINAGA, Julhendri.
PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA MIO PADA PT. ALFA SCORPII BILAL MEDAN.
Jurnal Darma Agung, [S.l.], v. 30, n. 1, p. 107–117, apr. 2022.
ISSN 2654-3915.
Available at: <https://jurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/1428>. Date accessed: 22 nov. 2024.
doi: http://dx.doi.org/10.46930/ojsuda.v30i1.1428.
Section
Artikel
An author who publishes in the Jurnal Darma Agung agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
