PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA MIO PADA PT. ALFA SCORPII BILAL MEDAN
Abstract
Hasil Uji t untuk variabel Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y), variabel Promosi (X2) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) dan variabel Desain Produk (X3) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y). Hasil Uji F secara keseluruhan variabel Kualitas Produk (X1), Promosi (X2) dan Desain Produk (X3) terhadap variabel Keputusan Pembelian motor Yamaha Mio (Y) berpengaruh signifikan. Hasil Uji Koefisien Determinasi diperoleh Adjusted R Square = 0.835 atau 83,5% dipengaruh dari keseluruhan variabel penelitian.
Published
Apr 11, 2022
How to Cite
SIREGAR, Pandapotan Na Uli Sun; SINAGA, Dearma Sariani; SINAGA, Julhendri.
PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA MIO PADA PT. ALFA SCORPII BILAL MEDAN.
Jurnal Darma Agung, [S.l.], v. 30, n. 1, p. 107–117, apr. 2022.
ISSN 2654-3915.
Available at: <https://jurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/1428>. Date accessed: 21 nov. 2024.
doi: http://dx.doi.org/10.46930/ojsuda.v30i1.1428.
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Artikel
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