FAKTOR-FAKTOR MEMILIH FAKULTAS (STUDI EMPIRIS DARI FAKULTAS EKONOMI UNIVERSITAS DARMA AGUNG)

Abstract

This study goals to determine the effect of personal and social factors on student decisions making to choose Economics Faculty Darma Agung University (FE-UDA). The population in this study were 843 students with sample of 89 respondents. The analysis technique uses multiple linear regression where Y = 13.041 + 0.084X1 + 0.305X2 and the t test where the t-value of 1.034 < t- table 1.662 and sig. 0.304 > 0.05 indicates that personal factors have no effect on student decisions to choose FE-UDA. T-count 3.331 > t-table 1.662 and sig. 0.001 < 0.05 indicates that social factors have a positive and significant effect on student decisions to choose FE-UDA. Based on the results of the f-test, F-count > F-table is 11.463 > 3.10 and sig. (0.000) < (0.05), indicating that personal factors and social factors simultaneously have a positive and significant effect on student decisions to choose FE-UDA. Based on coefficient of determination (R²), the Adjusted R-square value is 0.192 or 19.2%, indicating that the student's decision to choose Economics Faculty is explained by the variables of personal and social components of 19.2% while the remaining 80.8% is explained by another factors.