THE DETERMINED OF MARKETING MIX STRATEGY TO STUDENT SELECTING FACULTY OF ECONOMICS AT DARMA AGUNG UNIVERSITY IN MEDAN

Abstract

This research was conducted to find out how Influence of Marketing Mix Strategy to Student Decision Select Faculty of Economics At Darma Agung University In Medan. This study uses two variables consisting of the dependent variable Student Decision Select Faculty of Economics (Y), while the independent variable is Marketing Mix Strategy (X).The population in this study is all students of the Faculty of Economics Darma Agung University in Medan. The sample in this study are students majoring in accounting and management of academic year 2015 and 2016. Methods of data collection conducted by questionnaires and literature study. Data analysis was done by data quality test (validity and reliability), classic assumption test, simple regeresi analysis, t test (partial test), and R2 test (Coefficient of Determinant). Data processing using SPSS. The results of this study found that: The Influence of Marketing Mix Strategies Against Student Decision Selecting the Faculty of Economics At the University of Darma Agung Di Medan positive and significant and coefficient determinant (R²) of 0.961. This means Student Decision (Y) is influenced by 96.10% by marketing mix strategy (X), partially. The regression equation is Y = 1,106 + 694 X and t count value = 34,489 with significance level 0,000.