PENGARUH DAYA TARIK WISATA, ELECTRONIC WORD OF MOUTH, DAN CITRA DESTINASI WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE DESA WISATA LUBUK KERTANG, KABUPATEN LANGKAT

  • Budi Prayogi Darma Agung Darma Agung, Medan
  • Femmy Indriani Dalimunthe Politeknik Pariwisata Medan
  • Bahagia Tondang Politeknik Pariwisata Medan
DOI: http://dx.doi.org/10.46930/ojsuda.v30i3.2903

Abstract

Lubuk Kertang Tourism Village is a tourist destination in North Sumatra whose existence is not quite popular compared to other tourist villages in North Sumatra which are in the Toba Caldera Region. For this reason, in-depth analysis is needed in various aspects to increase tourist visits to this village. This research is a quantitative descriptive research that aims to determine the effect of tourist attraction, electronic word of mouth, and the image of a tourist destination on the decision to visit tourists to Lubuk Kertang Tourism Village, Langkat Regency. The sample of this research is 100 people taken by using accidental sampling method. Data related to the 4 tested variants were obtained through questionnaires and analyzed using multiple linear regression analysis. The results of the study show that there is a partial and simultaneous influence of tourist attraction, electronic word of mouth, and the image of a tourist destination on the decision to visit tourists to Lubuk Kertang Tourism Village. Thus improving the quality of these three variables is needed so that tourist visits to Lubuk Kertang can increase.

Published
Dec 20, 2023
How to Cite
PRAYOGI, Budi; DALIMUNTHE, Femmy Indriani; TONDANG, Bahagia. PENGARUH DAYA TARIK WISATA, ELECTRONIC WORD OF MOUTH, DAN CITRA DESTINASI WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE DESA WISATA LUBUK KERTANG, KABUPATEN LANGKAT. Jurnal Darma Agung, [S.l.], v. 30, n. 3, p. 1214 - 1219, dec. 2023. ISSN 2654-3915. Available at: <https://jurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/2903>. Date accessed: 22 dec. 2024. doi: http://dx.doi.org/10.46930/ojsuda.v30i3.2903.
Citation Formats
Issue
Vol 30 No 3 (2022): DESEMBER
Section
Artikel
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

An author who publishes in the Jurnal Darma Agung agrees to the following terms:

  • Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  • Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  • Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).