THE INFLUENCE OF INTERNATIONAL TRADE ON LOCAL CULTURE IN ASEAN COUNTRIES

  • Desni Raspita Universitas Muhammadiyah Palembang
  • Serlika Aprita Universitas Muhammadiyah Palembang
  • Nadillah Saharani Universitas Muhammadiyah Palembang

Abstract

International trade is an economic activity involving two or more countries with the aim of meeting the needs of the people of that country. With international trade, a country can increase its prosperity so that it creates equality of demand, supply and services. In addition, international trade is also expected to create jobs that are very much needed to accommodate the productive workforce which is also expected to reduce unemployment in the country. International trade is an important thing for a country. By conducting international trade with other countries, it will provide benefits and make the country's economic growth directly in the form of an influence on the allocation of resources or indirectly such as the number of investors entering the country. All forms of obstacles or disruptions to international trade must be avoided or will disrupt the course of trade activities. International trade law is one of the fields of law that is developing very rapidly. Definition of international trade according to the UN Secretary General in his 1966 report. This definition is actually a definition made by a renowned professor in international trade law from the City of London College, namely Professor Clive M Schmitthof. So it can be said that the definition included in the Secretary General's report is none other than the Schmitthof report. The local culture displayed in the traditional ceremony has a very important function. Providing solidarity to the community including in cities that have urban, metropolitan, and cosmopolitan predicates. We rarely find gambang kromong, rebana ketimpiring, rebana biang, tajidor, and so on in metropolitan cities. The relationship between international trade and culture can be seen from the Influence of Culture in Determining International Trade Strategy, because in understanding the ins and outs of foreign markets, it is important to gain a deeper understanding of cultural differences. From a global marketing perspective, the cultural environment is important for two main reasons. International trade implies transactions between or among companies from different countries resulting in cross-cultural communication. So, when we say cross-cultural communication, a company is free to choose to adapt to or even utilize another national culture for the advancement of trade or ignore or even reject it because of feelings of superiority over its own culture. The relationship can be seen in terms of international marketing, business actors must be able to create products that suit their target market. And culture is a very important instrument to use in creating products from a global perspective. Because each marketing area requires different products and different approaches in creating these products. Certain products, in particular, food, beverages, and clothing have a much stronger cultural connection and bond than other products such as cars and motorcycles. Products or services may also be banned or restricted for cultural reasons.

Published
Apr 26, 2025
How to Cite
RASPITA, Desni; APRITA, Serlika; SAHARANI, Nadillah. THE INFLUENCE OF INTERNATIONAL TRADE ON LOCAL CULTURE IN ASEAN COUNTRIES. JURNAL GOVERNANCE OPINION, [S.l.], v. 10, n. 1, p. 1 – 8, apr. 2025. ISSN 2716-3407. Available at: <https://jurnal.darmaagung.ac.id/index.php/governanceopinion/article/view/5713>. Date accessed: 16 may 2025.
Section
Articles