TY - JOUR AU - Silvia, Wiwi AU - Surya, Aldwin AU - Setianingsih, Rita Margaretha PY - 2020 TI - PENGARUH BAURAN PEMASARAN DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TRESURI PADA PT BANK BNI WILAYAH MEDAN JF - JURNAL ILMIAH SOCIO SECRETUM; Vol 11 No 1 (2022): JUNI KW - N2 - The results of the study through the t-test for the marketing mix obtained a t count is 4.041 > t tab le 2,005 and the significance value for the marketing mix variable is 0,000 < alpha 0.05 so it can be concluded that the marketing mix has a positive and significant effect on the decision of purchasing treasury products at Bank BNI Medan Region. The t-test for marketing strategy obtained a value of t count is 4.158 > t tab le 2 .005 and the significance value for the marketing mix variable of 0.000 < alpha 0.05 and then it can be concluded that marketing strategies have a positive and significant effect on the purchase decisions of treasury products at Bank BNI Medan Region.The F-test results obtained F count 37,331 > F tab le 3,16 and the significance of 0,000 < alpha 0,05 so it can be concluded that the marketing mix and marketing strategy both together have a significant effect on the decision of purchasing treasury products at Bank BNI Medan Region. UR - https://jurnal.darmaagung.ac.id/index.php/socio/article/view/356