PENGARUH BAURAN PEMASARAN DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TRESURI PADA PT BANK BNI WILAYAH MEDAN

  • Wiwi Silvia Universitas Darma Agung
  • Aldwin Surya
  • Rita Margaretha Setianingsih

Abstract

The results of the study through the t-test for the marketing mix obtained a tcount is 4.041 > ttable 2,005 and the significance value for the marketing mix variable is 0,000 < alpha 0.05 so it can be concluded that the marketing mix has a positive and significant effect on the decision of purchasing treasury products at Bank BNI Medan Region. The t-test for marketing strategy obtained a value of tcountis 4.158 > ttable 2.005 and the significance value for the marketing mix variable of 0.000 < alpha 0.05 and then it can be concluded that marketing strategies have a positive and significant effect on the purchase decisions of treasury products at Bank BNI Medan Region.The F-test results obtained Fcount 37,331 > Ftable 3,16 and the significance of 0,000 < alpha 0,05 so it can be concluded that the marketing mix and marketing strategy both together have a significant effect on the decision of purchasing treasury products at Bank BNI Medan Region.

Published
Jan 10, 2020
How to Cite
SILVIA, Wiwi; SURYA, Aldwin; SETIANINGSIH, Rita Margaretha. PENGARUH BAURAN PEMASARAN DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TRESURI PADA PT BANK BNI WILAYAH MEDAN. JURNAL ILMIAH SOCIO SECRETUM, [S.l.], v. 9, n. 2, p. 250-256, jan. 2020. ISSN 2720-9830. Available at: <http://jurnal.darmaagung.ac.id/index.php/socio/article/view/356>. Date accessed: 14 aug. 2020.
Section
Articles