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INFLUENCE OF INDONESIAN PRODUCT PLACEMENT IN KOREAN DRAMA SERIES TO BUY INTEREST THROUGH BRAND FAMILIARITY AS A MEDIATOR.
Jurnal Darma Agung, [S.l.], v. 31, n. 1, p. 932 - 942, apr. 2023.
ISSN 2654-3915.
Available at: <http://jurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/3147>. Date accessed: 04 nov. 2024.
doi: http://dx.doi.org/10.46930/ojsuda.v31i1.3147.